The CEO Sounding Board is for the owner/operator/CEO with a significant business, but not necessarily one that has a highly experienced, sophisticated marketer in its employ.

In that case, the owner/operator/CEO is the de-facto chief marketing officer. No doubt that works well most of the time, but situations do arise--whether a specific marketing or communications issue or a more expansive strategic planning concern--where the input and the impact of a marketer who has practiced at the most demanding levels can make a big difference.

That's where Tave comes in.

His involvement ranges from objective sounding board to "Ideastorm" leader (objective-driven team brainstorming) to special initiatives developer to full-blown strategic planner.