The focus is on owner/operators with significant businesses but not necessarily those with highly experienced dedicated marketers in their employ.

In those situations, the owner/operator/CEO is the de-facto chief marketing officer. No doubt that works well most of the time, but situations do arise--whether a specific marketing or communications issue or a more expansive strategic planning concern--where the input and the impact of a marketer who has practiced at the most demanding levels can make a big difference.

That's where Tave comes in.

His involvement ranges from sounding board to "Ideastorm" leader (objective-driven team brainstorming) to special initiatives developer to full-blown strategic planner.